F1 teams have stated that they consider that $200 million dollars is not a sufficient fund, as there is a budget cap, it is increasingly expensive to have a team in the top category, and not only that, interest in this sport has grown worldwide, so they think that the fund should be higher. Taking this into account, how would a team feel about sharing the grid with an eleventh contender?
Despite all of the above, Toto Wolff believes that Audi could become part of the grid on its own. However, the strong suggestion is they could team up with an existing squad.
With the size, marketing and brand power that the German manufacturer could bring to the table, this has led the Mercedes team boss to think for the first time in years about another contender: "I think that whoever joins as the 11th team, whoever gets an entry, needs to demonstrate how creative they can be for the business," he stated.
Wolff also commented that a brand of that size on the grid could give a lot of value due to the marketing activation and the positive economic impact this could have for the rest of the teams "And if an OEM or an international, multinational group joins F1 and can demonstrate that they are going to spend X amount of dollars in activating, in marketing in the various markets; that's obviously a totally different value proposition for all the other teams."
Wolff assured that Formula 1 intends to continue to increase the value in the coming years and that whoever joins the grid should contribute to the process: "With 10 franchises that we hope can increase the value, and you're certainly not going to increase the value by just issuing new franchises to people that cannot increase the overall value of Formula 1."
In addition to Audi, everything indicates that the also German Porsche will soon close a deal with Red Bull Racing in which the brand from Stuttgart will supply the Austrian team with engines from the arrival of the new regulations in 2026.