F1 | BWT becomes Alpine's title sponsor, in the fight for sustainability
Alpine announced the new partnership with the former sponsor of Racing Point and Aston Martin. Their goal is to ‘Change the World – sip by sip’.
After four years as the main partner of BWT Racing Point and the collaboration with the Aston Martin F1 Team, BWT, a leading company in water treatment, will be Alpine's main sponsor in this upcoming 2022 F1 season.
It had already been in the air for a few weeks, now it has become real, as it was made official by the Enstone team through their social platforms.
Introducing BWT Alpine F1 Team.
— BWT Alpine F1 Team (@AlpineF1Team) February 11, 2022
We’re proud to combine forces with BWT to drive sustainability around the world using the shared global platforms of Formula 1 and the automotive industry.
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#BWT #BestWaterTechnology #ChangeTheWorldSipBySip
Alpine is ready to work with Best Water Technology to try to make a change and to bring a positive message in the field of environmental sustainability.
As the team explained in the press release, they want to support BWT’s mission to ‘Change the World – sip by sip’ and to make it a little bit better every day by implementing the Bottle Free Zone concept.
“We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years,” Cédric Journel, Alpine Sales and Marketing Vice President, said.
“Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste.
"In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”
There is curiosity about the project and also about the new livery of the A522 and what the colors will be.
Recalling the old Racing Point, BWT had monopolized the coloring of the car, using that characteristic pink that will be probably implemented also on the new Alpine.
Lutz Hübner, CMO of BWT, then explained what is their common goal, explaining how they intend to increase awareness and involve people, and also Formula 1, in the fight for a real change:
“We are proud to become part of BWT Alpine F1 Team as its title partner. With our unique and patented water treatment technologies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’.
“The first stage will be to create BWT Bottle Free Zones across all the Alpine factories and at race events. The joining of forces to increase awareness, as well as to fight for sustainability, aligns BWT and Alpine perfectly. Besides that, BWT has been investing for more than two decades in the development of membranes for our future hydrogen-powered economy.
“We are meanwhile one of the world’s leading suppliers in membranes for the production of green hydrogen and in membranes for fuel cells – the energy converter of the 21st century. Together with our new partners, we will contribute to emission-free racing and sustainable fuel cell electric mobility.”
