The changes continue at the Silverstone-based team as they announced a new title sponsor today. The multi-year deal was struck with US IT brand Cognizant. 

Aston Martin also confirmed that they’ll be launching their new car at Gaydon HQ in March. Four-time World Champion Sebastian Vettel and three-time podium finisher Lance Stroll will be there as the team introduces its 2021 line-up.  

Lawrence Stroll, Chairman, Aston Martin Cognizant Formula One™ Team: 

“The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport. Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team. I’m hugely proud that we can start this new chapter with the support of Cognizant. In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport.” 

Brian Humphries, CEO of Cognizant: 

“We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One™ Team. Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front. We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. We’re excited by the promise of this deep and mutually beneficial partnership.” 

Otmar Szafnauer, CEO & Team Principal, Aston Martin Cognizant Formula One™ Team: 

“We’re just two months away from the start of the season, so it’s fantastic to celebrate the new era of Aston Martin in Formula One by welcoming Cognizant as our title partner. Innovation and technology are central pillars for any Formula One team and this long-term partnership is more than just a branding exercise. With a new factory already under construction, Cognizant’s expertise and resources will add value in all areas of our IT operations and make a valuable contribution to our performance on-track.” 

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One™ Team: 

“This is a really special moment as we welcome Cognizant as the primary partner of the Aston Martin Formula One™ Team. As we take this iconic brand back to the pinnacle of racing, it’s hugely motivating to have the support of a true powerhouse in Cognizant, a Fortune 200 company with nearly 300,000 employees. It’s a multinational that’s making a real impact across the globe with great vision from Brian Humphries and the senior leadership team. Cognizant will be integral to our future success and a partner in the truest sense unleashing its capabilities as a digital transformation agent. Like Aston Martin, it’s a company with aggressive targets and ambitions, and will flourish in the global spotlight of Formula One.” 

Sebastian Vettel’s 5-year stint at Scuderia Ferrari came to an end at the end of 2020 as he prepares to start his new adventure with Aston Martin. The four-time World Champion, who also has 53 wins to his name, will be hoping to get back to his best form following a difficult final year with Ferrari.  

The German is ''incredibly determined'' to bring more success following Sergio Perez’s superb win at the Sakhir Grand Prix last month.  

Sebastian Vettel, Aston Martin Cognizant Formula One™ Team, Driver: 

“I can’t wait to start working with Aston Martin Cognizant Formula One™ Team. There’s so much for me to discover over the next few months and I’m incredibly determined to help make this team even more successful. Before we know it, we will be at the first race, seeing this famous name back where it belongs. I’m proud to be part of this journey.” 

Lance Stroll heads into his third season with the team and he’s really looking forward to the season starting. He’ll be looking to at least match the two podium finishes he secured in 2020.  

The Canadian will also hope to be more consistent in 2021 after fading away in the closing stages of the 2020 campaign, despite a podium at the Sakhir Grand Prix. He was overshadowed by Sergio Perez and faces another mighty challenge against Sebastian Vettel.  

Lance Stroll, Aston Martin Cognizant Formula One™ Team, Driver: 

“Seeing Aston Martin back in Formula One is a huge deal - especially with a new title partner, Cognizant. Whenever I’m at the factory, you can feel the buzz and energy. We’re ready for this. There’s so much hunger in the team and I just can’t wait to get the season started.” 

We're delighted to announce a multi-year title partnership with @Cognizant. 🤝

Discover how Cognizant, one of the world's leading IT brands, will play a key role in empowering the team as we take to the grid later this year ⬇️https://t.co/8Fo1ahSq8h#BeCognizant #IAMF1 pic.twitter.com/GVB5XHjnaT

— Aston Martin Cognizant F1 Team (@AstonMartinF1) January 7, 2021