F1 to be ‘twitched’ entirely for the first time in Mexico
The need for entertainment of young generations has set the ground for the operation
Do You live in Germany, Luxembourg, Switzerland, Denmark, Norway or Sweden? If so, you might be involved in the first experiment of a Twitch live broadcast of an entire Grand Prix schedule.
In fact, F1 management understood the key importance that social media broadcasting has within the new digital natives: doing this, Liberty Media accepted to show all the sessions of the Mexican round on the popular platform.
Moreover, two features will be added to usual thrill of a F1 weekend.
Let's remember last year's events of the Mexican weekend
First, the live experiment will be co-streamed by a popular influencer of the selected countries: for example, Germany, Switzerland and Luxembourg will see the presence of PietSmiet, a German gaming influencer.
In addition, every 10-minute of action will be ‘gamified’ as users could bet the predictions of the results, being then classified based on the accuracy shown.
“Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience” claimed Frank Arthofer, Director of Digital and Licensing to Formula1.com; Farhan Ahmed, Strategic Partnerships Manager added that the promoter of the championship is “thrilled to partner with Formula 1 to bring exciting motor racing content to our community in a way that's unique, shared, and interactive”.