F1 | Turkish GP | Red Bull and Honda announce an extension of their partnership in 2022 and beyond
Red Bull and Honda are creating new plans to forward their partnership beyond Formula 1, starting from 2022, from motorsport activities to encompassing marketing and branding
Red Bull Racing team and Honda are known to stop cooperating in F1 after the end of this season, as the Austrian team began to develop its own engine brand and the Japanese activity stated that it wanted to focus on new projects. What is new, is that many of this projects involve the Milton Keynes-based factory.
We are pleased to announce an exciting new collaboration with @HondaRacingF1 after the 2021 #F1 season 🤝👇
— Red Bull Racing Honda (@redbullracing) October 7, 2021
In occasion of the release of the special edition livery of the team for the Turkish Grand Prix event, both Honda and Red Bull announced that they have signed a cooperation deal that will begin in 2022 and it will include several points, beyond motorsports. But what are the most important key-points? Let’s discover them together.
The first part of the deal is obviously about Formula 1. The Japanese brand have agreed to stay in the Circus with Red Bull for a further season, the 2022 one, before retiring and leaving the sport for good. Red Bull Powertrains has the right to use Honda IP in the next season for both the main team and Scuderia AlphaTauri, as agreed when the company announced it wanted to leave they sport. It will keep serving human resources, the know-how it shaped during the years and the technical support it is already providing them now from Japan for the next season but Honda said that it wants to help Red Bull in creating its own Power Train as well from 2023.
In addition to that, the human resources based in the Honda division in Milton Keynes will be automatically hired as employees of Red Bull Powertrains.
The cooperation between Honda and Red Bull does not stop there. The two companies will keep staying in touch to promote their young drivers programs as united, the Red Bull Junior Team and Honda Formula Dream Project, to implement the growth of awareness in motorsport in Japan and help Japanese drivers to go in the top-line events, just like Tsunoda.
Honda will stay in motorsports in the four-wheeled category and it can rely on Red Bull.
Red Bull, on its side, will be helped by Honda in making the marketing strategies even more efficient.
“I’m glad that we have reached an agreement with Red Bull Group covering all the details of the IP rights for the F1 Power Unit – Honda’s Koji Watanabe stated - and in this way, Honda can still contribute to the motor racing world. We are now working hard to strengthen HRC’s structure, so that it can ensure our fans will be able to continue to enjoy Honda’s role in all types of motorsport.”
“Red Bull’s collaboration with Honda has been enormously successful and while our relationship in Formula 1 is changing, - echoes him Red Bull’s boss Christian Horner - neither of us wish for that to be the end of the story.”
“We are very pleased that our ambitious and exciting Red Bull Powertrains project will be strongly supported by Honda, technically and operationally, in 2022 and this will help ensure that Red Bull’s transition to the status of chassis and power unit manufacturer is seamless,”- he continues. “Equally as exciting is the news that our collaboration with Honda will extend to a variety of motorsport activities, from driver development to other racing disciplines and even across the wider sporting world. This stretch of Honda’s Formula 1 voyage is coming to an end but together we are embarking on a new and fascinating journey.”
